A representative from Best Buy also released a statement saying that it supports MN Forward because the group makes "jobs and economic issues a top priority this election." Like Target, Best Buy does not claim to agree with all issues a particular candidate promotes.
But members of the gay community around the country say that Target in particular is "trying to have it both ways" by supporting a candidate like Emmer and still publicizing their efforts to help the gay rights movement.
"Target has always been a really supportive workplace for GLTB people," said Monica Meyer, the interim head of the gay rights group OutFront Minnesota. "I think people are feeling a little bit betrayed by the company. [The contribution] seems really contradictory to how they've acted in the past."
"I do think that people are rethinking their shopping, particularly during election season," said Meyer. "And I have heard some people saying it's a good thing Costco exists."
Ron Malott, a designer in Austin, Texas, who shops regularly with his partner at Target for supplies for his two young children, says that he will find somewhere else to spend his money.
"I won't shop there," said Malott. "There are two in about a five-mile radius from me but I'll find somewhere else to go, I won't spend my money at Target."
On Facebook, a group supporting a boycott of Target named "Boycott Target Until They Cease Funding Anti-Gay Politics" and one with a similar title dedicated to Best Buy, is already attracting membership. Target's group alone already has more than 5,000 members.
The group's message board has been flooded with Target shoppers vowing to never step foot inside the store again, with one member writing that she feels "more than a little sick and pretty angry when I think of all the [money] I've spent at Target over the years."
Phone numbers for Steinhafel as well as his assistant are also posted on the group's site.
Reitan, who claims that Target representatives told her to stop calling to complain after she tried to speak to someone at the corporate headquarters, also made a YouTube video of her trip to target when she returned more than $200 worth of merchandise and destroyed her store credit card.
"I was just shocked," said Reitan. "You can't have it both ways and say that you support diversity and you honor and embrace your gay employees and then give $150,000 to the most anti-gay candidate running for governor."
Asked whether there is anything Target can do to regain her as a customer, Reitan wasn't sure.
"I'm just so upset at the fact that they just dismissed me as a person and didn't want to talk to me," she said. "They can't take the money back now but at least they could give a matching amount to a [gay rights group]."
"But for now I can shop at my local grocery store for most of things I shopped at Target for."