McDonald's Tweets Turn Ugly

Company's Twitter campaign backfires as users hijack promotional hash tag.
0:53 | 01/24/12

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Transcript for McDonald's Tweets Turn Ugly
There is such a thing as as bad press here McDonald try to do something pretty accusing yesterday and -- like this. -- -- kind of account or not -- Calvin Twitter campaign review opposed to share -- positive wonderful stories of of loving -- -- and -- -- -- wonderful even in a minute penalty consumers kind of then took their -- different route here and target really negatives in one person -- McDonald's when I'm ill because it makes me feel sick anyway. Then he -- these McDonnell's stories never get all -- like a box and McDonald's ten piece chicken nuggets left in the sun for a week. That someone else wrote watching a classmate projectiles bomb at his little over the restaurant during the six straight trip that was the story they share in the final result put it quite eloquently I haven't been McDonald's in years because I'd rather -- my own diarrhea. And that is what -- -- last year McDonald's and -- -- whether it. Is now over about the desired impact from the folks that Mickey d.'s don't forget to ask for McDonald's.

This transcript has been automatically generated and may not be 100% accurate.

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