Poor Posture Is Fatal: How to Avoid Sitting Your Life Away

Backjoy CEO has built a business to help your back; he gives advice on how you can avoid destructive habits that lead to terminal trauma.
7:36 | 07/01/14

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Transcript for Poor Posture Is Fatal: How to Avoid Sitting Your Life Away
It's true what's he get that job you sit at the desk all day and it can be really unhealthy and when it's crunch time senior crashing to finish a project for work hours flyby you don't even realize that you've been sitting with poor posture. In the same position will now more than 80% of Americans are living with chronic back pain -- reports show what's the number one reason employees call -- -- work. -- -- employers take this health risk more seriously we want to ask being how Einstein's he is co-founder and CEO rather founder and CEO -- -- who spent almost a decade at building a business to help your back -- named his company one of the fastest growing companies in the US it's so nice to have you with us thanks Rebecca. Is that how -- deerhound its own steam that's a OK Anthony -- and I'm really glad you're here with us -- the very interesting company and I'm not this is not just a coincidence my back has very recently. Started to become a problem right and it's getting more difficult for me -- -- and all the time. Well here that we're just not designed to do it that's the plain and simple truth and affected -- your mom was right. She said sit up straight company -- as -- go around the world now we're selling in forty countries we -- the question everyone across the world. Everyone has the same answer your mom knew it we know instinctively. Intuitively we know we're supposed to do but guess what we're now spending at least nine point six to ten hours plus. At a chair every day. And I think it's a lot more because frankly that's just -- from a computer when your car we're having -- -- dinner you're going -- you're watching TV. -- sitting sitting sitting it's just not good for your -- not designed to do it. That's why our backs are hurting that's why it's an epidemic in really in a global scale that no one talks about -- talks about the fact that. -- the amount of money that's spent on back pain trying to find -- trying to -- -- is really right up there with cancer only a few million dollar short of the expense that we spend on cancer. It's interesting because a lot of companies they do invest -- ergonomic chairs for example you go through opposites and you see them. I have something along those lines -- are still end up kind of what I would say it will writing in her hair because like I fit -- Some of this has to do with the individual I mean it's not all the company. Investing in and they can in -- in the greatest technology but if you're not gonna sit up straight or you're not gonna use it yeah. At the candidate it is still up to you and it's you know trying to find solutions that you can accommodate your like easily and simply. We made products to help you do that but you really have to take it upon yourself much like you're gonna make better decisions to eat well sure kind of the same thing -- was trying to go on a gluten free Africa craze or things like this I believe that posture is the same thing you have to take that responsibility for yourself. To find good posture to fix the way you said. To do it easily and incorporate -- your -- because you know what it. Having bad posture is not your fault. But not -- -- about it is right -- it's you know that's really. As much as your company may do as much as you people are buying standing desks and new with cardinals on -- -- dressed -- -- -- -- -- in the world but the fact -- if you're not sitting right. It's -- -- help you not. Yet it not to mention the fact that people are everybody's looking down now -- -- as they rock -- at walking into the building here today -- I walked by about eight people who are look turned down at their phones as well. But -- using not sitting right -- What is the right -- said righty well. Sitting with the UI I'm I'm cheating right now it is and actually sitting on one of our products he lost yet this is a back to OK I don't know what this is gonna do it says and you can see how ice -- down -- -- -- This is not sitting right my -- sticking a Marshal Richard Hollis is gonna -- where -- just think it's -- it's comfortable. But when you get in a good sitting plus you're basically the -- rolling your pelvis -- -- just naturally lifted up I'm not violated not gonna breathe better. In what happens with good posture when you're sitting up straight it's not just hitting streak the key is having your -- move. And when your post moves -- like understanding everything works the right way can breathe better better circulation all the ills that come from that -- -- and senior back. Go away you can keep fighting off that back in that you're starting to find because you -- there's actually a term for that now text -- Which -- which is really starting from kids all the way up. The more we use technology the more we are debilitating our bodies the more that the costs of this are raising for you individually in -- your own time and what -- in pain and pressure but also for our -- a hole in terms the expense that's going into covering ourselves. In making -- -- still better. How many days have you sold we've sold this couple million of them a couple of Aaliyah and and what is the focus as far as your customers concerned is it. Going to any individual or is it going to the big corporations because I would think you know to get a big sale and an office with these back to her he'd be very happy. You know it's what we go to the individual because the -- -- -- people like yourself who say my back hurts and that's the message we -- do -- we can help you can fix your acting not. -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- And well done is we've expanded our mission which is to fix the way the world sets to -- with a world sits stands and sleeps. Because it's all -- posture it's all about having proper alignment and every aspect of your life so we can give you between four bubble of protection for everything you do in your life. To let you move better to your body movement actually do things it was designed to do -- -- to be more comfortable and be happier. Wouldn't of course -- to get big corporate accounts but we're trying to this is something that people don't necessarily instinctively believe is gonna work for them there's a lot of -- This is what is the cost that this is forty dollars and where where the best places that you're selling that's where where are they doing -- -- we are now found what we're now selling forty countries and following up we're selling better in Asia -- we here in the US because there's an instant reaction of William -- the wellness. And traveling from back pain to the -- wellness in terms of I -- I need to do something better for my body. Seems to -- -- faster but that being said you can now find a Bed, Bath & Beyond to confront at a target -- opening in the bunch of other stores you need to be honest I'm off. You know what we -- looking at that into the -- QVC. We do we do a very healthy business and TVs in jail we do so are you got who picks -- Terry Billups is that I -- I have go on their put to bed now we selling -- in the UK and we're now talking Italy Germany in order puts its. There's -- -- it's a global phenomenon is this something important to us because when we connect to the person we get some -- on this product and -- Cologne fire there are new footwear. We get the feedback is amazing it makes all the people work for -- -- so excited because we literally have people writing us or calling us in tears. That they have relieve their back -- the first time in something so simple and so easy to make such an. -- -- -- Give change in their lives and Aaron Tuttle -- other products in -- issues hearing you have this as well personally. Yeah it's a revolutionary pillow that you know it I just ran into -- permanent street yesterday he said his dad bought -- and can't stop talking about it that just makes some fun because. We're letting your body move in that is what life is about movement is key in our product into a simple. Do you believe so heavily in this product I I need a lot of different founders and CEOs clearly. You believe very happily at what is that what got you started here. Well if only if I didn't have back pain but I thought was really comfortable and you have -- does face to make movies as fun -- you -- you treating emotional stories was bodies to. Now it's more fun to create stories that are much more tactful because I tried it out -- that was uncomfortable and it -- -- great. My friends who have -- said oh my gosh this things unbelievable. So let me start selling more and more and it's just the snowball effect where you can't help but get very passionate about it because you see the result of what something so simple. And magical truly can do -- people's lives -- Really appreciate you joining us big thank you are a great sales -- If no matter what -- appreciate that they had so much for joining -- being challenged -- -- -- thank you.

This transcript has been automatically generated and may not be 100% accurate.

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