Transcript for Who's Watching You?
First stop. If you're not sure whether this is creepy -- cool we'd like to hear from you tweet us at Rebecca Jarvis and at -- is. -- -- here at a party you walk -- you see someone -- guy or girl. Without even talking to them thanks to a new -- you can find out their favorite music there name even where they're from. It's called social radar and it lets you do all of that and more right from your Smartphone Michael chase and came up with the idea. And he's here to join us on real -- Michael -- to -- -- it's seen as well so how did you come up with this ringing the guy in the bar looking at a girl. You know I've always has been fascinated by technology in the fact that now that there's over a billion Smartphones in the world the people are carrying around in the pocket. Which -- in -- -- location beacons. And is now over two billion user profiles online. And you know what it successfully put those together so that when -- walked into room whether it was a borrower a restaurant or a meeting or an event. That you would know who was around you and how you were connected to them. But do we really need to know I mean yes there are certain reasons why you might want to now. But if you're one of those people -- -- be anonymous people thinking you're just enjoying yourself. How do you feel -- out that's. Well one of the things that we focused on rebuilding the application was building in a -- -- -- control over your own privacy so if you're in the bar the restaurant and you don't -- -- be disturbed you can actually -- to an anonymous -- even an invisible mode so I have to be on the -- in order to be seen at all. Well you either have to be on the -- to be seen or social radar actually monitors FaceBook foursquare in -- linked in Twitter and Google+. For any location events that happen across all of the social networks for any your friends. So basically -- you see is everyone on social radar. As wells all of your friends on the other network whenever they share their location -- you're telling me if I'm already on any other -- not just yours but any other -- yours can see me and tell the people who are using yours all of happy. Again only if you or sharing that information so we respect your privacy no matter what network Iraq. But in today's society -- right now there's there's over five million check in today on foursquare alone has over six billion location events on FaceBook every year. People are comfortable sharing their location because they're getting a lot of -- it is great to know if you're walking down the Streeter deciding where to go where your friends -- hanging out. Or an amendment to the power you're visiting another city there's no one around -- -- looking for something to do you can look at your phone you realize all day an old friend of mine from college is also -- That's very powerful and that's why a lot of people are excited by the technology that social radars -- -- You this isn't your first technology you also about blackboard. How much more. Do you think technology is going to infiltrate our privacy as we go forward and and do you think that more people are gonna be opting in -- opting out of it. Well certainly with all of the talk going on about the intrusive. Government request that Yahoo! and Google in the annexation of people are very concerned on. Whether their information is being shared with out their knowledge with the government. The people are very comfortable letting sites like FaceBook or Twitter have their information -- I get a benefit when Twitter knows more about your FaceBook knows more about me. Because they can provide better targeted ads or maybe she'll be things that I might be interested that I don't even realize. So in those cases people are very much willing to share -- information it's whether the government steps in says you don't want to look at that information as well. The people haven't read to. That they get upset so. Goalie Marty pointed out there while they put -- out there for their friends and in some cases and so I'm not saying that in all cases people have agreed to let the government look at their information but. It here tweeting us -- real -- or tweeting with you or sending anything out on FaceBook you are putting out their for the world. The people also expect to get something in return for that -- people who -- using social radar even though they're sharing a location when they're using the application. What they get in return is being part of this broader community people look at sale hey we want to accomplish together what a coincidence work in the same restaurant. Are going to a conference to say -- actually -- fifty people here at the conference that if I didn't see them -- might not need to know that they were here now -- can reach out to communicate with them. Or imagine the the the other types of -- instances -- people can. Make new friends by going into a restaurant or preventing or you know what you have we have a mutual friend in common we have a common interest. Using the tech technology I think it can actually create greater connections to people and in fact I believe it's gonna take a lot of what's going on on line in the social space. To bring us together in the real -- -- -- -- I'm hearing -- a lot I I heard that from -- B&B recently that that's sort of the next phase of all of this that. All of these things that are happening in computers an -- Smartphones are ideally going to bring us closer and more connected together in the real world. How do you make money on this is an advertising like everyone else. Well right now we're really focused on creating a great user experience getting as many people on a platform as possible and continue to refine the -- building that's scaling and getting better before -- focused on the dollar and then hopefully getting bought out by somebody may well is that -- -- thinking well I mean that's not what our goal is to mean we really want -- we think great technology that has an incredible user experience and and we think it's -- fundamentally change the way people meet and connect. It certainly longer term we think that there's opportunities for advertising -- respects that's not -- -- focused on your your thinking about the user experience how many users -- race. We just launched this past Thursday so exactly after the show I encourage you if you have an iPhone. Go ahead and download social radar one word. It's available in the iTunes store and will be coming up shortly on both Google last year and -- injury as well -- the glass will be interesting as you see people. The information coming rated -- it's a great form factor this type of technology news imagine if you're wearing your Google -- and he walked into room and immediately rate -- -- pops up you know ten people here you can flip through those people -- -- so when your interest in talking to little. But he's a compass feature walk right up to them it's a great form factor for the technology we developed -- not a lot of people have who -- Yet. We're -- cited by the possibilities Michael Jason thanks so much well thank you very much for having me on the shop social radar app you can download it right now in iPhone store in the Apple Store. You can download it on iTunes in the App Store right now also -- people to follow us on Twitter at social radar -- it. And let us know a thing that's just social world thanks so much -- great thank you very much for have -- on the ship.
This transcript has been automatically generated and may not be 100% accurate.