The World's Most Innovative Companies of 2014

Fast Company's Noah Robischon reveals the most creative companies changing the way we live.
3:00 | 02/11/14

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Transcript for The World's Most Innovative Companies of 2014
We want to get right to wit who the most creative companies changing the way we would want to -- no -- shot he's executive editor of fast company and fast company. Just came out with its list of its most innovative companies of the world. For 2014 so where your picks -- so every year that matters fast company take fifty of the world's most innovative companies we pick them not just for. Financial reasons -- are just good businesses but because we think they're changing the way we live. So the top -- our list this year number one is Google. I think if you've seen the you know the -- contact lens with a microchip in it that that looks for diabetes that's one example but it got -- -- cars. They're getting into robots and of course they've still got a good search engine and advertising business and this is all happening under Google acts a lot of that the new innovation is -- -- Incubator that right Google Google acts is sort of a specialty lab within Google where things like the contact -- come out of that's one of the reasonably -- them but not the only one Google's huge company and they're -- all over the place actually it's very interesting how large that companies become when you think about it. You can -- charitable organization that's right -- actually on the cover is donors choose and -- CEO Charles -- the reason we picked them I don't know if you're familiar with this company -- -- -- -- -- Starter for schools right. They've raised 225 million dollars for something like 400000 projects what happens the teacher says we need pencils mini notebooks we need a projector. And people from around the world can actually -- Increments of five dollars or hundreds of dollars and -- that classroom. It's really changing the way education works and we think they also were on the verge of. Really treating education reform and and re thinking they know a lot about what schools need a lot more in some cases than even. The Education Department around the country might right -- it's it's interesting because on this list you have some very new companies but there's also. I was surprised to see for example night on the list yeah. Well -- is you know they've been innovating if if anybody who uses the Nike plus you know they're they're working with athletes to really measure and get big data out of every action they take. So it's not just about shoes for -- anymore right they're partnering with people like apple. They're really breakthrough you don't have to be a start up to be innovative new can be a big company be innovative but it's a lot harder when your big company and so in some ways. We look -- -- but like Nike and we really appreciate the things they're doing like with a flying shoes and the other electronics products are getting into which are really outside of what their traditional businesses. Caribbean be another company it's relatively young. But they've really made a place for themselves in the market few years ago no one knew air -- -- and now my parents are saying. Hey -- I'm not -- -- B&B when we travel that's that's something to me I -- using -- -- when I travel actually have have I don't -- hotels as much because I prefer going -- using air -- they get great locations and they really upped the ante with hospitality of course there are also a threat to hotels which is why you're seeing in places like New York City there -- a lot of legal battles over it which is really actually -- sometimes of how innovative they are went. They're pushing the status quo so much. That you're seeing push back from the industries that there that there are up against this whole notion of the sharing economy you know apple taking something they have renting it out instead of having to own for example people can rent. As far as cars -- -- mean it's happening all over the place hotels cars. You name it. How much do you think the more -- -- is there and and do you see a super -- -- -- coming along at just swallowing up all the sharing companies. -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- You know that's of that I think you're gonna see a lot more about -- whether big company like Amazon or -- is gonna come in and start on some of that. Entirely possible I think that you already -- part of it. But I think you're still gonna see a lot of innovation on the smaller sector which with different ways of of you and I being able to trade. -- was number ten on your list. Well Yeltsin at a company with generalist for several years because you know even though they're there they're sort of not as new or they're not as buzz is that used to be. They still are refining the way they do things and they're really having an impact on the businesses that they work with -- rate. You can really feel if your if your -- company and the way they're doing reviews I think especially with. With getting the point now where reviews are going to be verified and you can't make things up on those reviews. Is a huge step for them and you're gonna see a lot of people really returning to -- and and embracing it and a new way. What was the biggest surprise on -- -- So the biggest presence always was Twitter because Twitter fell off our list last year because we had felt like that -- in 2012 actually hadn't done a lot of innovation even though there were a really big company that everyone was using. This year they introduced a new video short video product called buying. 62 videos and we think because of that -- we really decided to put them back on the -- positions that their company that aside from focusing on their core business they're actually experimenting and doing new things outside of what you would expect -- -- all of these social media companies are gonna have to do as time goes on in order to stay competitive that's right because you've got you know you've got people like -- chat coming right up behind it. You know -- taking on select FaceBook right. And they're feeling the pressure even a company as young as Twitter FaceBook feels the pressure from a new start up -- can come along and really capture all of the audience that they had for something like photos or cheering because they've got one special secret ingredient that -- No -- on thank you so much fast company -- list really interesting and -- I have to say I just love what fast company puts that it's really interesting content thank you so much thanks for having me thank you.

This transcript has been automatically generated and may not be 100% accurate.

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