Molson Coors Volume Slips, Shares Fall

CHICAGO/NEW YORK (Reuters) - Molson Coors Brewing Co said beer volumes continue to decline in the current fourth quarter as consumers remain focused on value, and shares fell 8.5 percent.

The maker of Molson Canadian and Coors Light also posted a higher third-quarter profit, with a tax benefit and price increases offsetting a 2.9 percent decline in sales volume.

Molson Coors Chief Executive Peter Swinburn said there were no indications of consumer demand picking up.

"The consumer has been cautious, is cautious, and we probably expect them to remain cautious for the foreseeable future," Swinburn told Reuters during an interview.

Despite the near-term weakness, Swinburn said upcoming innovations, recent acquisitions, and improving performance in the United States and Britain made him optimistic about Molson's prospects in the medium- and long-term.

Molson's results echoed reports by MillerCoors, Molson's U.S. joint venture with SABMiller Plc , and Carlsberg , the fourth-biggest brewer.

Carlsberg beat analysts' profit estimates on Wednesday but trimmed its 2009 sales outlook and forecast an "equally challenging" 2010. Its shares fell 5.3 percent.

TOUGH CANADIAN MARKET

While beer's relatively low price has made it more resilient than other discretionary consumer products in the slowdown, early fourth-quarter results suggest that Molson Coors is feeling pressure heading into the holiday season.

The Canadian market is particularly tough, Swinburn said.

Molson Coors has been promoting its brands, such as Coors Light and Molson Canadian, while raising prices and keeping a tight lid on costs.

The company plans to spend more to promote its beers in its Canadian, U.S. and international markets. It is also launching new beers, such as a lower-calorie Molson Canadian 67.

The brewer earned $235.3 million, or $1.26 per share, in the third quarter ended September 26, up from $171.3 million, or 92 cents per share, a year earlier.