Advertisers Gamble on World Series

With the elimination of the New York Yankees and Philadelphia Phillies in the league championship series last week, baseball fans and advertisers alike were surprised to see two underdog teams still standing. Advertisers and Fox, which will carry the World Series, must hope the San Francisco Giants and Texas Rangers play captivating baseball, since their primary fan bases are only the sixth and fifth largest television viewing markets, with secondary markets in Sacramento, Calif.,...Full Story
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