How People Magazine Picks Its 'Sexiest' Winner

At a meeting of People magazine's brass in New York, the names and superlatives fly: Ryan Reynolds is "very sexy"; Jon Hamm is "beautiful" and "you don't get any better or hotter" than Justin Timberlake. The magazine is in the throes of its annual search for the man who will grace the cover of its 25th annual "Sexiest Man Alive" edition, one of the most successful franchises in People's history. But with so many choices out there, how do you pick one? "We know it has to be a mix of someone...Full Story