Nickelodeon Cartoon Draws Unusual Fans
Some College Kids Say They Get High Before Watching "Yo Gabba Gabba!"
"When I first saw it I thought it was the funniest thing — I almost started crying," said Ingraham. "If I had to describe [the show] to people, I'd have to say it's a mix of "Bonanza" meets "Sesame Street."
Jacobs and Schultz explained how shows, such as "Sesame Street," gave them their inspiration.
"PBS was the place!" said Schultz. "We were looking to our own experiences as preschoolers with preschool television ... It was all about the variety shows."
Kid's Cartoon or New Stoner Classic?
And while many older fans of the show said they like it just for the music and quirky characters, others said the show was even better when combined with another popular pastime of some 20-somethings: Smoking marijuana.
"It's a good stoner television show, because it's not difficult to understand since it's made for children and there are lots of bright colors and good music," said Tracie Egan, an editor for popular women's gossip blog Jezebel.com, adding that she has watched the show after getting high.
"It caters to a child's mind, and when you're stoned, you're sort of, well, slower," said Egan, 29, who writes a column for Jezebel, "Pot Psychology," that depends on her getting high prior to writing.
Both show co-creators said they're happy the show has attracted older audience members — Schultz thinks it's "awesome" — but they didn't comment specifically on those who get high to watch.
"I guess anyone else watching wants to be fun and silly and be in touch with their inner preschooler — and check out some cool bands, too," said Schultz.
Johnson declined to comment on the stoner attraction of the show.
The popularity of "Yo Gabba Gabba!" is undeniable — it was nominated last month for a Daytime Emmy, was named one of the top 10 new television series of 2007 by TIME magazine, and will begin shooting its second season later this month. But whether the show will become the next hipster hit has yet to be seen.
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