Debbie Schlussel, a Detroit attorney who writes a daily column for her conservative Web site debbieschlussel.com., said, "I think they [Dunkin' Donuts] ought to be applauded for that."
But Laila Al-Qatami, spokeswoman for the American-Arab Anti-Discrimination League, a Washington-based civil rights and cultural organization, believes that this is all much ado about nothing. "I think Dunkin' Donuts jumped the gun," she said, adding that the scarf's mere resemblance to a keffiyeh makes the company's action seem "unreasonable."
Al-Qatami says the real keffiyeh has been worn for decades by Arab men to protect their heads from the heat. More recently, the black keffiyeh has become associated with the Palestinian people because of Arafat's frequent use of it.
Favored in the 1980s by supporters of the Palestinian cause, these days the keffiyeh is just as likely to make a fashion statement as a political one. Trendy clothing store Urban Outfitters initially sold keffiyeh-like scarves until Jewish customers protested, according to commentator Malkin, but reintroduced them with different colors in several global markets. Fashion house Balenciaga glamorized them on the runway.
When celebrities and public figures don them, however, they are likely to draw heat. Before Ray's recent keffiyeh kerfuffle, there was the racket over Ricky Martin. Three years ago, the pop singer wore a red keffiyeh to show support for Palestinian human rights, Al-Qatami said.
When he learned that it had been inscribed with the phrase "Jerusalem is ours" in Arabic, he apologized, saying, "I had no idea that the keffiyeh scarf presented to me contained language referring to Jerusalem, and I apologize to anyone who might think I was endorsing its message."
Other celebrities, such as Collin Farrell, Mary Kate Olsen and Kanye West, have been singled out by Malkin for wearing "hate couture."
Al-Qatami believes people like Malkin and Schlussel are overreacting. "It's just an article of clothing," she said. "It only carries that kind of symbolism for people like Debbie Schlussel, who are promoting fear of Arabs."