The Big Business of the Spice Girls

"It is pretty stunning how intense the sales have been. It's not just old-school Spice Girls fans," said Goodman. "It's not like we are looking for them to change up their arrangements or enrich these pop classics they've done. It is about a feeling. It is about a moment.

"Each one of them has a specific name we ascribe to them -- they are archetypes, they are little pop archetypes. That is one of the reasons they were so popular in the first place, they really are a phenomenon, not just a band."



A Passion for Fashion

And befitting such a phenomenon, the Spice Girls' management, 19 Entertainment, is sparing no expense on the tour. 19, owned by Simon Fuller, perhaps best-known as the creator of "American Idol," has hired top stylists, choreographers and designers to prepare the girl group for criss-crossing the globe.

The animal prints, Union Jack-emblazoned spandex and athletic warm-up suits of the 1990s have given way to elegant, contemporary high fashions created by Roberto Cavalli. The Italian fashion designer has outfitted a host of models and fashion types, as well as pop stars like Jennifer Lopez and Alicia Keys.

"I think [the new look] is chic and elegant and sexy. I love the silver, silver and greys are very in this year. Their style has matured," said Hollywood stylist Phillip Bloch as he eyes the sketch of some of the Cavalli creations.

Meanwhile Victoria's Secret had the group perform at their recent lingerie runway show (set to air on CBS Dec. 4) and inked a deal to sell the new CD, "Spice Girls: Greatest Hits," exclusively until mid-January.

Limited Brands, which owns Victoria's Secret, will not release sales figures, but the head of creative services for the apparel company said the move was a no-brainer, especially with the prediction of a sluggish holiday shopping season.

'"We thought that the Spice Girls CD…would give us a marketing 'leg up' and another reason for people to come into the stores during the critical holiday period," said Ed Razek, President of Creative Services for the Limited brands, which owns Victoria's Secret.

"We want to try to capture some of the energy and phenomenon of the Spice Girls momentum."

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