With a felony domestic abuse charge hanging over Chris Brown's head and rumors about him beating pop star Rihanna running rampant, advertisers and radio stations are backing away from the R&B singer.
The 19-year-old's "Got Milk" ad campaign will end this week.
"The Milk Mustache campaign is taking the allegations against Chris Brown very seriously," the company said in a statement. "We are very proud and protective of the image of the Milk Mustache campaign and the responsible message it sends to teens. Mr. Brown's ad was launched last fall and is scheduled to end this week."
Radio stations in Cleveland, Pittsburgh and Indianapolis have pulled Brown's music in light of the abuse allegations. Radio host Java Joel of Cleveland's 96.5 WAKS-FM said he stopped airing the songs Monday when outraged listeners called to criticize Brown, according to the station's Web site.
Though officials refuse to confirm whether Brown's pop superstar girlfriend Rihanna, 20, is the accuser in the domestic abuse case, the two reportedly fought over a text message Saturday night.
"He got a booty call. He got a text," an unnamed source told the New York Daily News. "Rihanna saw it and she got upset. They started to argue. She got out of the car. He wanted her to get back in, so he grabbed her. She pulled away. That's when she's told people he hit her."
Now, members of the hip-hop world and Hollywood are rallying around the stars.
"I was completely devastated by the concept of what I heard," Kanye West said Tuesday on Ryan Seacrest's KIIS-FM radio show. "Rihanna is so important to our culture ... to pop music. ... Her taste level and her age. ... She has the potential to be the greatest artist of all time."
"In that sense, I feel like that's my baby sis," West said. "I would do any and everything to help her in any situation."
Actor Terrence Howard came to Brown's defense Tuesday, telling Hollywood.tv, "Chris is a great guy. He'll be all right. And Rihanna knows he loves her."
Rapper T.I., who is set to begin a yearlong jail sentence for federal weapons charges next month, told "Last Call's" Carson Daly that he spoke with Brown Monday and that the singer's "cool."
"He cool, you know. I guess he a little concerned about the situation, but he's still the same Chris," T.I. said. "I told him this too shall pass."
Sunday was a dark day for one of America's most promising stars. Chris Brown was a triple threat. He sang hit songs ("Kiss Kiss," "Forever"), danced circles around the competition (with moves comparable to those of Usher and Michael Jackson) and made inroads into the acting world ("The O.C." and "Stomp the Yard.")
He's more of a Jonas Brother than a Lil Wayne or a young Jay-Z. He doesn't sing about a gangster past; he doesn't rock blinding quantities of bling. He shot to fame in 2005, at age 16, with "Run It!" -- the hit topped the Billboard Hot 100 and made Brown the first male artist to have his debut reach No. 1.
Now, Brown's clean-cut image may be shot. He turned himself into Los Angeles authorities Sunday night for allegedly assaulting a woman. He was booked and released on $50,000 bail; he's scheduled to go to court next month.
"I can confirm that the LAPD was at the DA's office and presented the case," a representative from the L.A. District Attorney's office told ABCNews.com Tuesday. "[The case is] regarding Chris Brown and that's all we're saying."