In the early 1950s, before televisions were common, the average American went to the movies nearly 20 times a year. Today, according to the National Association of Theatre Owners, it's down to around five times a year.
Between Netflix, Xbox, and On demand, consumers these days have too many reasons to stay at home and be entertained. In order to lure Americans off the couch and back into the dark, some theater operators are becoming creative.
Muvico Palace in Boca Raton, Fla., offers...Full Story