H'wood's Not Enough: Celebs Create Web Alter-Egos

By day, they sing, act and red carpet-hop. By night, they … work on their Web sites? Well, maybe not by night -- it's hard to picture a boldface name tapping away on a MacBook after dark instead of swigging champagne at an open bar. But a growing class of celebrities is carving out new personas on the Internet. For them, it's a place to explore who they might have been had fame not come a'knockin': A lifestyle guru instead of an Oscar winner, a fashion mogul instead of a rapper/producer, a...Full Story
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