For now, though, Snooki's struggling to turn her nickname into a brand name. According to The Smoking Gun, her attempt to register the "Snooki" trademark for "printed matter, namely books" was refused because the name was too close to the 2004 children's book, "Aventures of Snooky," about a cat who falls overboard on a fishing trip. The U.S. Patent and Trademark Office did permit her to use "Snooki" at public appearances and to apply incarnations of it to various products, including "I Snook the Night" on clothing and "Snookit" on self-tanning spray.
Still, Snooki shot back at the cat. "Wawaaa! Nobody knew who Snooky the Cat was until I applied for a trademark!," she wrote on her Twitter page Tuesday. "I'm the real Snooki b***hes!"
Stay classy, Snooks.
Part stripper, part porn star, the JWOWW look is finely tuned balance of low cut and lace, cleveage and cutouts. Called Filthy Couture, her clothing line looks exactly the way its name sounds. But since it incorporates a fancy French term in its title, its duds comes at price: a white, plunging halter-top dress called "Pure Sin" retails on JWOWW's website for $329.00.
JWOWW has bigger ambitions than mere mass market, though. At the Las Vegas launch of Filthy Couture in July, she told Stylelist.com that the line's "extreme handmade pieces," featuring such embellishments as Swarovski crystals, will go for more than $1,000 a pop.
Next up for JWOWW: a skin care line she's developing with cosmetic surgeon Dr. Stephen T. Greenberg. Presumably, she'll ditch the "Filthy" branding for that venture. Also in the works: a book with castmate Ronnie Ortiz-Magrow, aptly titled, "Never Fall in Love at the Jersey Shore."
Pauly D made money spinning tracks at clubs long before "Jersey Shore." Now, he's reeling in the dough so fast, his rock-hard hair might actually budge in the breeze made by all the dollars he's bringing in. Back in his hometown of Providence, Rhode Island, Pauly D reportedly made $1,000 a night as a DJ. According to TMZ, as of January, his asking price had jumped to between $10,000 and $25,000 a gig.
But one of his most lucrative offers had nothing to do with spinning tracks.
"Someone in California offered us $50,000 to have Pauly D walk them down the aisle at their wedding, to give them away," Michael Schweiger of CEG Talent, which represents all the cast members except Snooki, told RadarOnline in February. "We rejected the offer, because Pauly is a serious DJ ... Pauly D is not necessarily doing the personal appearances because he feels he has a lot to learn as a DJ. He does not want to be doing stuff that is unrelated to DJ-ing."
Except, of course, for that gym-tan-laundry regimen. Some routines just can't stop, not even for the most ambitious "Jersey Shore"-ers.