The World of AXE Is 'Lick-able, Addictive'

If a product made the not-so-subtle promise that one use would make women want to lick all over you, it would probably grab your attention. Sex, sex and more sex is the tried-and-true hook that the makers of AXE -- a line of male-deodorant body products -- have used in their relentless advertising to reel in young men. "[It's] a lick-able, addictive fragrance," said Jeanine Bernstock, the company's fragrance development manager. AXE's commercials boast that just one long spray across a young...Full Story
Commenting on this article is closed.