Travers said Williams' name had come up among older Academy members more in recent weeks. "There's a feeling that she captured the essence of Marilyn. People just love what she did."
On ABC News' Oscars Stock Market Index, a collaboration with Bluefin Labs, which provides a real-time snapshot of social sentiment, what's trending and the collective assessment of entertainment industry experts, Williams was gaining on Streep and virtually tied with Davis.
"I don't think anyone can dispute the winner, if any of those three gets it," Dergarabedian said.
There seems to be no disputes among front-runners Streep and Davis either
"No matter who wins, I don't think you're going to see any bitterness. Other races are really competitive, but not them -- it's a genuine mutual admiration society," Travers said.
Davis told CNN's "Showbiz Tonight that she texted Streep after her Golden Globe win, "I love you more than anyone could ever love another human being."
Streep sang Davis' praises on "Popcorn." "She kept saying, 'Viola Davis is the best,'" Travers said.
Others Davis fans include hourly-wage earners who overwhelmingly voted her role in "The Help" as the best on-screen portrayal of an hourly worker, according to job website Snagajob, which conducted the survey.
Domestic workers are also cheering on Davis. Some, like New York nanny Barbara Young, will be converging on Los Angeles over the weekend for a special Oscar watch party.
"I am so excited that the film is receiving recognition," said Young, a member of the National Domestic Workers Alliance. "After working as a domestic worker for 18 years, it feels like our stories are finally being heard."