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  • The Price Is Right 40th Anniversary

    "The Price Is Right" makes its original television debut in 1956 with host Bill Cullen, seen here with contestants from an August 1960 show. The Cullen-hosted version of the show, which involved four contestants bidding on expensive products, ran until 1965. The version seen today celebrates its 40th anniversary in September 2012. Click through for a look back over the years.
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  • The Price Is Right 40th Anniversary

    An updated version of "The Price Is Right" returns to television on Sept. 4, 1972, and is hosted by Bob Barker, joined here by models Janice Pennington (left) and Anitra Ford on Nov. 11, 1974.
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  • The Price Is Right 40th Anniversary

    Bob Barker on the set Feb. 8, 1978.
    CBS Photo Archive/Getty Images
  • The Price Is Right 40th Anniversary

    Audience members eager to get the call from host Bob Barker to "come on down" and be the next contestant to play on "The Price Is Right" on Feb. 8, 1978.
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  • The Price Is Right 40th Anniversary

    The game show models became as well known as host Bob Barker, seen here surrounded by (from left) Dian Parkinson, Holly Halstrom and Janice Pennington, July 1, 1986.
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  • The Price Is Right 40th Anniversary

    Say it isn't so! An audience member reacts during television host Bob Barker's last taping of "The Price is Right" held at the CBS television city studios on June 6, 2007 in Los Angeles.
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  • The Price Is Right 40th Anniversary

    Barker retired from the show in June 2007 after 35 years on the air. That year he won Outstanding Game Show Host at the 34th Annual Daytime Emmy and received a kiss from his Barker Beauties and the show's models.
    M. Tran/FilmMagic
  • The Price Is Right 40th Anniversary

    After a long search, Drew Carey was named the new host of "The Price Is Right." Here, the comedian poses with 9Lives icon Morris the Cat to kick off a video contest giving cat lovers the chanceto get their feline on national TV on June 24, 2008.
    Michael Tran/FilmMagic
  • The Price Is Right 40th Anniversary

    Rapper Snoop Dogg presented one of the showcases during the show's first-ever Celebrity Week to ring in the new year, Dec. 28, 2011. Here he is with model Gwendolyn Osborne.
    CBS via Getty Images
  • The Price Is Right 40th Anniversary

    A slimmed down Drew Carey continues to host television's longest-running English-language game show. On Sept. 4, 2012, the show welcomed returning contestants and aired a montage of moments from its 40 years. Noticeably absent was Barker, who, as a longtime animal rights supporter, recently lashed out about a showcase that included a trip to a controversial Calgary, Canada, rodeo.
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