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Stars aren't afraid to bare it all for the animal rights organization.

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People for the Ethical Treatment for Animals has rallied quite a few stars in the past to pose for its ad campaigns. Adult film star Jenna Jameson and former Beatle Paul McCartney are the latest stars to stand up for animal rights.

Jenna Jameson's racy new ad puts the retired porn star in pleather, the animal-friendly alternative to leather. A raven-haired Jameson appears in the ad next to the words, "Discover the Pleasure of Pleather." At left, she poses next to her ad during LA Fashion Week March 20, 2008. (Matt Sayles/AP Photo)

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