What Happens to Movies After the Star Dies?

ByABC News
August 29, 2001, 7:12 PM

Aug. 29 -- The tragic early death of promising singer-actress Aaliyah came in the midst of an accelerating career that included several upcoming movie projects and her just-released self-titled third album.

A talented singer who showed every sign of becoming an accomplished actress, she seemed poised to conquer every aspect of the entertainment world. Aaliyah was "beyond happy" to have landed a role in the Matrix sequels, she told Access Hollywood before her death; now that role will likely be a career-booster for another young star.

Aaliyah leaves behind one unreleased completed film, Queen of the Damned, in which she plays the title role of Akasha, a sultry vampire matriarch. The Warner Bros. film had already been pushed back to a 2002 release before Aaliyah's death. At this point, it's not clear exactly when her last movie will be released, or how the studio will handle the daunting task of promoting a film whose star is dead.

Record labels have previously had to deal with the sudden deaths of artists like Tupac Shakur (who also had a budding film career) and the Notorious B.I.G., whose music still needed videos and promotion.

Sometimes, as in the case of slain Tejano singer Selena, sudden death can propel a budding star overnight to another level of bittersweet fame. Coincidentally, the movie Selena was a launching pad for the career of another singing and acting superstar, Jennifer Lopez.

James Dean's Early Death

Dying young has made icons of stars like James Dean, whose fame and cult status spread greatly after his death at age 24 in a fiery car crash in 1955. At the time, two of his three major films, Rebel Without a Cause and Giant, had not yet been released, and studio executives were unsure how to market a film with a dead star.

What they didn't count on was that Dean already a star thanks to East of Eden would become a cult figure, just as his raw, brooding performance made him an icon for his generation and generations of tortured teens to come. Dean received consecutive posthumous Academy Award nominations for Eden and for Giant, which was released a year later.