ARCHIV - Der britische Dirigent Sir Simon Rattle bedankt sich am 1. Februar 2007 fuer die 'Goldene...
ARCHIV - Der britische Dirigent Sir Simon Rattle bedankt sich am 1. Februar 2007 fuer die 'Goldene Kamera' in der Spezial-Kategorie Integration bei der Preisverleihung des Medienpreises der Fernsehzeitung 'Hoerzu' in Berlin. Vergangene Woche hat Sir Simon Rattle seinen Vertrag als Chefdirigent der Berliner Philharmoniker bis 2018 verlaengert. Kommende Woche reist er mit seinem Orchester in die USA. Auftritte sind vom 9. bis 26. November 2009 unter anderem in New York, Boston, Chicago, Los Angeles und San Francisco geplant. Im AP-Interview am Dienstag, 3. November 2009, sprach der 54-jaehrige britische Dirigent, der das Orchester seit 2002 leitet, ueber die Reise, seine Zukunftsplaene, Cross-over und Musik im digitalen Zeitalter. (AP Photo/Jan Bauer, Archiv) --- FILE - In this Feb. 1, 2007 file photo British conductor Sir Simon Rattle receives the German television 'Goldene Kamera' (Golden Camera) media award for his integration work in Berlin, Germany. (AP Photo/Jan Bauer, File)
(AP)
Sir Simon Rattle's new contract with the Berlin Philharmonic is just days old but already he's looking ahead — to the orchestra's coast-to-coast tour U.S. tour starting this week, and to the role that classical music can and will play in 21st century society.
Rattle and the 128 members of the Berlin Philharmonic depart Monday for a seven-stop U.S. tour that will take them from New York and Boston to Ann Arbor, Michigan and Chicago, before wrapping up in San Francisco and Los Angeles.
Unlike on previous tours, ticket sales have been sluggish this year, a problem that reflects the ongoing economic crisis as well as the challenges classical music faces in today's world.
"We really have to carry on," said Rattle, who since taking over as principal conductor in 2002 has reorganized the orchestra into a foundation run by the musicians and extended the reach of its music through education programs and state-of-the art distribution.
"We have to carry on what we are doing, which is also to discover what an orchestra is in the 21st century, how it lives within its community, how it deals with new music, how it deals with old music."
One answer to that question has been the Digital Concert Hall, a live stream over the Internet launched last year that allows fans across the globe to attend concerts virtually as they are played in the orchestra's iconic bright yellow home hall, or access an archive to listen to them later.
"At the moment it's unique, but I'm sure it will be the future," Rattle told The Associated Press last week about the online program. "Everything is going to change and people will expect their music to be as available as their water or their heating."
"I have the feeling that films, music — whatever — will be on this large screen in the house. People will want to dial up concerts whenever as they do HBO," Rattle said.
Yet the 53-year-old Liverpool, England native refuses to see the transformation to digital, on-demand music as a negative, insisting the ability to reach out to fans anywhere, anytime in no way detracts from what distinguishes the Berlin Philharmonic from other ensembles — its sound.
