But Ronaldo hasn't nailed Beckham's affable attitude, and that could hamper his ability to win mass appeal. "On the field, Beckham was very likeable," Chang said. "He's not the kind of person that runs around diving and complaining all the time. Ronaldo is and a lot of people don't like him for that. He's also very arrogant, and makes contentious statements and talks about himself a lot."
Beckham's American-born, 28-year-old L.A. Galaxy teammate could emerge as a star in his own right, but only if he can use the World Cup to prove to his home country that team U.S.A. is worth watching.
"He's probably one of the world's top 50 players and he has an opportunity to be big, but the U.S. has to do really well and people have to start believing that the U.S. is producing some legit players," said Tuchman.
Argentinian footballer Lionel Messi has the skills -- at age 22, he's already being touted as one of the best soccer players of his generation. But in the sex-appeal department, he doesn't quite stack up.
"Lionel has a talent to transcend the sport, but in terms of being on the cover of GQ and making women in Asia faint, that's not going to happen," said Chang. "He looks like a little kid, he's down to earth, he doesn't wear high end clothing. He's five foot six."
At 32, Thierry Henry's days as a force to be reckoned with on the field may be over -- he's been benched for most of the World Cup. But considering his ad campaigns for the likes of Tommy Hilfiger and Reebok and his potential move to the U.S., he may have a shot at enduring stardom.
"He was, at one point, the best player in the world," Tuchman said. "He's going to possibly play for the Red Bulls in New York. He's the one who could follow the same formula as Beckham -- he's got the look, he's got the athletic ability."
26-year-old Spanish soccer star Fernando Torres has already made inroads into the entertainment industry. He's done cameos in Spanish movies and music videos and, last year, released the autobiography, "El Nino: My Story." But he's not willing to play the Hollywood game.
"He's not the type of person who likes the limelight," said Chang. "He's very quiet, he lives with his wife and child, he doesn't hang out with the A-list crowd."
Looks like Beckham's crown is safe for now.