Are You Watching This? Why Some Stories Captivate

The public is bombarded daily with serious news about the health care debate, the economic downturn and two wars. Such complex stories can be like spinach for the brain -- somehow good for you but not necessarily palatable. Maybe that's why when news broke that a 6-year-old boy was sailing through the Colorado sky in a saucer-shaped helium balloon, the story transfixed the nation. The story was simple, dramatic and literally spectacular. The spinning silver balloon was in the sky for just two...Full Story
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