Excerpt: 'Bottled & Sold' By Peter H. Gleick

Endnotes, Chapter 1 1. See UCF press release of July 11, 2005, by Tom Evelyn (http://www.wesh .com/news/14143574/detail.html?rss=orl&psp=news), stating that the Board "has not yet formally voted on whether to build the stadium." Similarly, in a March 31, 2005, presentation to the UCF Board of Trustees by the stadium architects 360 Architecture, all permitting for the stadium was to be complete no earlier than July 2005, well after implementation of the 2004 building codes. "Code group: University of Central Florida didn't adhere to drinking water rules," Orlando Sentinel, September 22, 2007 (from http://www.water webster.com/BottledWater.htm, accessed August 10, 2008). See also Table 403.1 of the 2004 Florida Building Code, which states that stadiums (A-5 category buildings) must have one water fountain per 1000 occupants. The requirement seems to be the same in the 2001 Florida Plumbing Code, Table 403.1, chap. 4, p.4.1 (see http://www2.iccsafe.org/states/Florida2001/FL _Plumbing/FL_Plumbing.htm).
2. UCF To Install Water Fountains in New Stadium (video), http://www.youtube .com/watch?v=4t-44S_gebI&feature=related (accessed September 18, 2007).
3. Luis Zaragoza and Claudia Zequeira, "UCF in hot water with fans: Stadium has no drinking fountains; students thirsty for answers," Orlando Sentinel, September 18, 2007.
4. See http://drinkingfountains.org/.
5. See http://borregospringsbottledwater.com/waterfaq.php (accessed September 12, 2008).
6. Dave Carpenter, "Thirsty for utter dominance, Gatorade declares war on tap water," Denver Post, May 28, 2000.
7. See http://www.time.com/time/magazine/article/0,9171,91374,00.html (accessed September 19, 2008).
8. Brendan Buhler, "Convention Crashing: The International Bottled Water Association," Las Vegas Sun, October 9, 2006.
9. Brandweek, "Aquafina Employs Kudrow to Tout 'Nothing' Campaign," July 2, 2001, http://findarticles.com/p/articles/mi_m0BDW/is_27_42/ai_76443142 (accessed December 10, 2009).
10. International Bottled Water Association New Release, "ABC News 20/20 is Wrong About Bottled Water," May 7, 2005.
11. Quoted in Jonathan Fowler, "Study: Bottled Water Not Better," Associated Press, May 2, 2001.
12. See http://www.fda.gov/FDAC/features/2002/402_h2o.html (accessed September 12, 2008).
13. Australasian Bottled Water Association website, http://www.bottledwater.org .au/scripts/cgiip.exe/WService=ASP0003/ccms.r?PageId=5002 (accessed December 10, 2009).
14. On its website (www.cei.org/about) the CEI describes itself as "a public interest group dedicated to free enterprise and limited government," accessed December 10, 2009.
15. Fred Smith, e-mail to author, October 21, 2007. 16. See http://enjoybottledwater.org/?p=85 (accessed September 15, 2009). 17. Jody Clarke (CEI), e-mail to author, September 17, 2008. 18. The Coca-Cola Company, "The Olive Gardens targets tap water, and wins!" from http://cockeyed.com/coke/html/olivegard_article_ss2.html (downloaded August 21, 2001). See also David Gallagher, "Having customers say no to tap water," New York Times, August 21, 2001.
19. See http://www.stayfreemagazine.org/public/coke_story.html (accessed September 10, 2008). Quotation from metafilter.com, http://www.metafilter.com/ 9399/ (accessed December 10, 2009).
20. See http://findarticles.com/p/articles/mi_m0BQE/is_4_17/ai_n16374556/print (accessed September 10, 2008).
21. See, for example, Brita's full-page ad in New York magazine on January 16, 1995, entitled "We'd like to clear up a few things about tap water" (22), or the Brita ad in the October 2003 issue of Ebony magazine describing their water pitcher that "turns tap water into drinking water" (146).
22. "Canadian Advertising Success Stories 2007: Brita," http://www.cassies.ca/winners/2007Winners/winners_brita.html (accessed December 10, 2009).
23. Advertising Standards Canada, "Ad Complaint Reports—Q3 2006," http://www.adstandards.com/en/Standards/adComplaintsReports.asp?periodquarter=3&periodyear=2006 (accessed December 10, 2009).
24. Brian Howard, "Despite the hype, bottled water is neither cleaner nor greener than tap water," E—The Environmental Magazine, December 9, 2003, http://www.commondreams.org/headlines03/1209-10.htm (accessed December 10, 2009).
25. Gregory Karp, "The Morning Call: Tap water might fit your bill better than bottled," Chicago Tribune, September 10, 2006. Also, see Kay's quote at http://a.abcnews.com/WNT/Story?id=131639&page=2 (accessed March 16, 2009).
26. Written Testimony of Joseph K. Doss, President and CEO, International Bottled Water Association Before the Domestic Policy Subcommittee of the Oversight and Government Reform Committee of the United States House of Representatives. Hearing on "Assessing the Environmental Risks of the Water Bottling Industry's Extraction of Groundwater," Washington, D.C., December 12, 2007.

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