Excerpt: 'Freakonomics' by Steven Levitt and Stephen Dubner

Author Steven Levitt is not your typical economist. Levitt studies the riddles of everyday life -- from cheating and crime to sports and child-rearing -- and usually turns conventional wisdom on its head. In their blockbuster book, "Freakonomics," Levitt and co-author Stephen Dubner show that economics is, at the root, the study of incentives -- how people get what they want or need, especially when other people want or need the same thing. In "Freakonomics," they set out to explore the...Full Story
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