Complete-and-balanced pet foods are marketed as dry, semi-moist, or wet. Dry foods sell the best, which should be no surprise. They are relatively inexpensive and easy to store as they do not require refrigeration. Within each of these categories, companies offer products by brand.Within each brand, they offer variations in size, flavor, and other factors targeted to particular market segments. The size differences are obvious; the weights are listed on the packages. You can choose the one that is most convenient or least expensive. Flavors, however, are more complicated. A typical brand might come in beef, seafood, and poultry flavors, for example. Do the choices of form, flavor, and market segment make any difference to the health and happiness of a dog or cat -- or do they matter most to its owner? That is what this book is about.
Along with our discussion of the various products, we give our candid opinions of the value of their ingredients and the issues raised by the way they are marketed. We also give you the information you need to form your own opinions about the products and their marketing, and how much these issues matter in deciding what and how much to feed your cat or dog. We invite you to join us on this journey, and hope that you find it as interesting, entertaining, and useful as we did.