Good for all hair types, this shampoo rids hair of product buildup, chlorine, and environmental impurities. Real apple cider vinegar clarifies the hair while apple, rosemary, verbena, and kukui nourish and protect it. It deep cleans but does not strip the hair of its essential oils.
LOW Neutrogena Anti-Residue Shampoo ($4.99)
Mass retailers or www.drugstore.com
Neutrogena Anti-Residue shampoo was one of the first in its category and still maintains its reputation at the top of the heap. Used weekly, it instantly removes up to 70 percent of dulling residue buildup caused by continuous use of shampoos, conditioners, and styling aids. It cleans hair gently, rinses thoroughly, and can be used on all hair types. Better yet, the mild formula won't cause irritation.
THE AUTHORS' PICK is a split decision. Paula loves the Oscar Blandi Shampoo D'Alternanza because she uses so many products to get her dry hair soft and silky that the buildup after about two weeks is unbearable. The D'Alternanza strips the hair clean and keeps it shiny and healthy. Maureen loves the Soda Shampoo by Fresh. It is extremely gentle for a clarifying shampoo and it is almost impossible to overuse it, a virtue since the purpose of a clarifying shampoo is to strip your hair. It is still recommended that you use it only once or twice per week.
Like those banking computer programs that round off and add fractions of cents, color depositing shampoos and conditioners add minute amounts of color to your highlights. However, like those programs, a few days of use can add up to some serious amounts, so you will not have to visit the colorist as frequently. Color-depositing shampoos can enhance your colors, natural and otherwise, and make subtle changes to your look.
HIGH frédéric Fekkai Baby Blonde Shampoo and Brilliant Brown Shampoo ($28.50)
Fine salons or www.sephora.com
The challenge here is that Mr. Fekkai has created only two shades for his color-depositing shampoos: blonde and brown. But they both work phenomenally well and contain loads of natural ingredients to brighten your color and add shine.
MEDIUM Deva Blonde Low-Poo, DevaRed Low-Poo, DevaBrown Low-Poo ($14)
NOTE: These products are not shampoo, and if we refer to them as shampoo the company will have our heads. They, in fact, want it completely clear that these are "cleansers" and not shampoos because they contain very low doses of sodium laureth sulfate (SLS) -- the ingredient that gives shampoo lather and also strips your hair of its natural defenses -- hence the moniker Low.
They also make No-Poo, which contains no SLS but also has no lather, which can be a confusing hair washing experience if you're not used to cleansing your hair without the poo. Each shade has a clever name -- Calling All Blondes, SacRed Love, and Chocolate Lust -- and they should be used like every other shampoo to neutralize those unwanted yellows or brassy tones that can rear their ugly heads.
MEDIUM ARTec color-depositing shampoo ($12.50)
Fine salons or (866) 849-4095
This is the no-contest favorite of every stylist we polled. As Kyle White, celebrity stylist at the Oscar Blandi Salon in New York City, says, "ARTec deposits the correct amount of color and gives your hair the right amount of change without being too much. It also fades evenly and washes out nicely." ARTec comes in multiple shades.
THE AUTHORS' PICK is ARTec. Colordepositing products can be very inconsistent, but ARTEC truly provides the highest quality and consistently the truest color.
Excerpted from "The Beauty Buyble" by Paula Conway, and Maureen Regan. All rights reserved. No part of this book may be used or reproduced without written permission from HarperCollins Publishers, 10 East 53rd Street, New York, NY 10022