Look Younger Today: Good Housekeeping's Anti-Aging Award Winners!

Sept. 7, 2010— -- Beauty products with anti-aging claims are everywhere you look, but do any of them really work?

The Good Housekeeping Anti-Aging Awards is the first scientific study to compare anti-aging products in a dozen categories. Rosemary Ellis, the editor-in-chief of "Good Housekeeping" magazine, shared some of the winners with "GMA."

CLICK HERE for the web-extra picks!

Over 18 months, The Good Housekeeping Research Institute tested 90 products in 12 categories, conducted 3,000 lab tests, took 5,600 before and after photos on 820 female volunteers, ages 35 and older, and tallied more than 1,800 questionnaires from consumer testers.

The scientists at the Research Institute then conducted before-and-after evaluations using:

The 14 winning treatments and 12 honorable mentions received the highest rankings in lab and consumer tests. While some of the winners are a little pricey, many of the products are under $40.

See some of the winners below and pick up the October issue of "Good Housekeeping" magazine for more on all the top products.

Olay Pro-X Eye Restoration Complex ($42; drugstores)

This product ranked highest in the lab and proved to be a standout product for hydrating the skin. The Visia analysis also showed Olay to be one of the top performers on under-eye crinkles and consumer testers said Olay reduced their crow's feet, puffiness and under-eye bags.

Vichy Lift-Activ Retinol HA Night ($42; CVS)

Both treatments had impressive moisturizing scores and earned high praise from consumers for light textures and unobtrusive scents.

L'Oreal received the best overall consumer performance score, including the highest ranking from panelists for firming and reducing wrinkles. It's also reasonably priced at $20, and lab results showed it was the best for minimizing forehead lines and wrinkles.

Visia analysis showed that Vichy was best at evening out skin tone and addressing fine lines and wrinkles around the mouth and nose -- two age-sensitive spots.

Boots No7 Protect & Perfect Intense Beauty Serum ($23; Target)

This product was a superior performer overall and shared the highest consumer score with the category's honorable mention. It's vitamin A and E-enriched and consumers gave it high marks for tone-evening and skin-firming properties. And in lab tests, Boots received a perfect score for firming.

Olay Regenerist Filling (Sealing Wrinkle Treatment ($19; drugstores)
Boots No7 Intensive Line Filler ($18; Target)

Olay ranked highest in the lab for reducing forehead lines, and came in first with consumers for minimizing wrinkles all over the face. Boots won for ease of use and performed slightly better than Olay on eye wrinkles.