Secrets of America's Favorite Restaurants: Chipotle Elevates Fast Food

A deliciously simple mathematical formula has transformed Chipotle from a single Mexican restaurant into a nationwide fast food chain with a cult-like following. The menu posted in each of its 1,000 fast-food restaurants is limited to just four main items – burritos, tacos, burrito bowls and salad bowls. Yet, by inviting patrons to customize their orders, each of those staples can be served in up to 65,000 variations, said founder and CEO Steve Ells. "People have been asking me for years now...Full Story
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