With Gas Prices at Record Highs, Employers Offer Creative Incentives to Ease the Squeeze
Joe Cockrell doesn't like his hour-long commute to work. He loves it.
"I actually just kick back, I turn on the radio and I drive to work," Cockrell, a public relations director, says.
Then again, he's not paying for the gas. "If I'm stuck in traffic," he says, "I pull into the slow lane."
Call it fuel for thought: In December, Cockrell turned his car into a moving billboard for his employer, Jobing.com. Cockrell's Hybrid fuel SUV is now wrapped in a large advertisement. In return, the... Full Story
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