For millions of young girls, dressing up like a princess is an innocent part of childhood. Call it the Cinderella phenomenon: It's hard to find a girl who hasn't dreamt of donning a ball gown and a pair of glass slippers.
"I think it's normal for kids to kind of fanaticize roles, to try them on for size," said UCLA child psychiatrist Dr. Mark DeAntonio. "And both boys and girls do this, and it's a very normal thing."
But for retailers, the fantasy is also big business. The princess brand not...Full Story