Secrets of Direct Sales Success Uncovered


Pampered Chef: Cinnamon Burk Success Secret: Follow "3, 2, 1" Rule Cinnamon Burk lost her sales job and realized it would be difficult to find a similar position. A friend suggested Pampered Chef and she had nothing to lose by giving it a shot. Cinnamon says success boils down to a rule called, "3, 2, 1," which is part of the training she receives: Make 3 contacts every day, host 2 cooking shows a week and recruit 1 person per month. Research the training tools and support available before signing on with any company. The amount the company invests in videos, pamphlets, catalogues, coaching calls will tell you a lot about the support available.

Other Success Secret Tidbits:

Dove Chocolate Discoveries, which is all about chocolate decadence, recommends that its sellers host fundraisers where a portion of their commission is donated to a cause.

Stream Cosmetics, which sells airbrush makeup and tanning kits, suggests that its sellers use live events, including those attended by professional women, to demonstrate the virtues of its product line. (Confession: I was hooked—and I use the makeup machine every day.)

Every direct seller should embrace social media to spread the word about your products and to stay connected with your growing customer base. Be sure to seek company-offered training. The best direct sales companies offer coaching calls, videos and more, but you have to be willing to participate—and then follow the advice and direction. Finally, check out, the most comprehensive resource on getting started, avoiding scams, and growing successfully in the field of direct sales.

Tory Johnson is the CEO of Women For Hire and the Workplace Contributor on ABC's "Good Morning America." Tell her about your direct sales success at

Click here to return to the "Good Morning America" website.

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