Find free helping hands. When you have little to no money to start, you have to be resourceful to get as much as you can for free. In addition to begging family and friends, contact colleges in your area to post internship opportunities (or post them on Craigslist) for students who'd welcome a compelling role in assisting with your start-up.
Tap free expert resources. Contact the Chamber of Commerce in your area, Small Business Association or SCORE, which provides free and low-cost advice on every aspect of your business, including the licenses you may need to operate and the tax and insurance considerations.
Finally -- just do it. If you can't get out there and sell your product or service, you don't have a business. It doesn't matter how fabulous your offering, your expertise or your Web site, if nobody will pay you for it, there's no business. Get your ducks in a row and then get in front of your target audience. Nobody will have the same passion and enthusiasm as you, and your passion is priceless.
Tory Johnson is the workplace contributor on "Good Morning America" and the CEO of Women for Hire. Visit her Web site at www.womenforhire.com.