New Ads Claim Tanning Is Good for You

The country's tanning salons are taking on the medical establishment with a bold campaign to convince Americans that exposure to ultraviolet radiation is actually good for you. "Go get a tan. Your body will thank you," the Indoor Tanning Association proclaims in a TV ad that will appear nationally. The association launched its marketing drive today with a full page ad in The New York Times to counter medical research that blames ultraviolet rays from the sun and tanning salons for causing...Full Story
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