Betting the Farm: FarmVille Soars in Popularity

When farming met Facebook, the result was FarmVille, the wildly popular social networking game that's being played by a whopping 80 million people each month. What's more, the majority of the game's players are 40-something women. That flies in the face of convention, which says so-called gamers tend to be younger men. In fact, since its launch in June, FarmVille has turned those norms on its ear. It started out as a game for teenagers, but today it's played by moms, dads, grandparents,...Full Story
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