Jorge Cruise on Practical Weight Loss

Fitness expert Jorge Cruise struggled with his weight as a child. He was picked on and referred to as "fatty butt" — and insult which only fueled his emotional eating.

When Cruise finally found his own path to healthy eating and practical fitness, he shared it with the world in his first book 8 Minutes in the Morning.

In his new book, 8 Minutes in the Morning for Real Shapes, Real Sizes he addresses all of the obstacles everyday people face when trying to become fit on their own.

Read chapter one from his latest book:

Are you short on time and have more than 30 pounds to lose? Frustrated with complicated, expensive, and time-consuming weight-loss programs that require you to count calories, starve and deprive yourself, buy expensive exercise equipment, go to the gym, or perform movements that hurt your knees or back?

You've come to the right place. Welcome to the first weight-loss program specifically developed for busy people with real shapes and real sizes. how it all began

It had been less than a month since I appeared on CNN and Good Morning America, and my JorgeCruise.com Web site was crazily abuzz. In those few weeks, membership to my site jumped from 3 million to 3.4 million Cruisers. More than 450,000 people had joined my Web site in less than a month. I was amazed! Before I knew it, I received a call from my publisher, who told me that my first book, 8 Minutes in the Morning, had hit the New York Times best-seller list.

I felt proud to know that my childhood struggles with weight and the related emotional pain-whether it was being picked on by other kids, not being able to keep up in gym class, or hearing myself referred to as "fatty butt"-had served a purpose. If it weren't for those initial struggles, I would never have dedicated my life to helping others lose weight and get healthy and happy.

So many people had e-mailed me, telling me how my program helped them to consistently shed 2 pounds each week. I read thousands of e-mails from people who had lost 5, 10, 15, 20, and 25 pounds with 8 Minutes in the Morning. They thanked me for a nutrition plan that allowed them to eat delicious foods, an exercise plan that took only 8 minutes to complete, and an overall program that was simple to follow. They loved being able to lose an average of 2 pounds each week in just 8 minutes a day. They were busy people, and they told me that this was the first weight-loss program that actually fit into their busy lives. But I began to notice a defining trend to these e-mails and letters. Almost none of those who wrote to me had lost more than 30 pounds. I began to wonder why. my awakening

I didn't have to wait long for the answer. A few e-mails and letters began to trickle in from people who wanted to lose more than 30 pounds. More and more similar e-mails and letters soon arrived. Then, it seemed everywhere I went-whether it was Indianapolis, Dallas, Seattle, Portland, Miami, Kentucky, St. Louis, New York City, San Diego, or Los Angeles-full-figured people began pulling me aside and telling me their stories, needs, and desires. They opened my eyes.

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