Tips for Mavericks at Work
Oct. 9, 2006 — -- On the Oct. 2 "Maverick Monday" on "Good Morning America," the authors of "Mavericks at Work -- Why the Most Original Minds in Business Succeed" revealed ways innovative companies were redefining success with passion and creativity.
They also sought suggestions from viewers.
Hundreds of viewers e-mailed "GMA" with their unconventional business ideas.
"Maverick" authors William Taylor and Polly LaBarre selected three maverick viewers and offered tips on how they and others could take their out-of-the-box ideas to the next level.
Carri Grimditch is a certified doula -- a professional, nonmedical childbirth assistant -- who saw a need for comfortable clothes for mothers in labor.
"There is probably no moment more emotional and intimate for a woman than when she is having a baby," LaBarre said. "In her practice, Carri noticed women were often uncomfortable and felt exposed by the hospital gowns they were given to wear. So she designed a product that would be comfortable and covering for the mom, and still provide the necessary access for the medical professionals."
Along with business partner Kimberly Taylor, Grimditch created Binsi, Inc. -- a line of tops and skirts sold online and at selected retailers.
According to LaBarre, Grimditch was driven by two key factors: purpose and passion.
"She saw an unmet need and used her knowledge to create something to answer it," LaBarre said.
LaBarre cited the popular women's gym Curves for doing the same sort of thing when it created a more private, welcoming atmosphere for women averse to working out in public.
LaBarre advised Grimditch and Taylor to take their venture to the next level by marketing Binsi's products not only to moms-to-be, but also to doctors, nurses and midwives, who can then recommend the clothing to their patients.
Ashley Hatcher, a full-time pharmaceutical representative and mom, created a lapper -- a nonslip dinner tray with indentations for a drink and plate with a rubberized "coaster" that holds the objects in place.
