Ask all of the sellers to send the e-mail to everyone they know—and encourage those recipients to forward it to friends. Distribute flyers through schools, churches, playgroups, coffee shops and more. If possible, set up a Web page with event details too. Contact the local media to consider spreading the word. (Hint: Stories about saving and making money are hot now!) Word of mouth is so powerful among moms and that's the key to your event's success.
5) Assign tasks. Who'll find racks to borrow or rent? An organized sale is essential, with all merchandise displayed by category. Who'll operate the cash register? Who'll assist customers with questions? Who is on the clean-up committee? What will happen to the unsold merchandise? Determine all of these issues before the sale so there are no surprises.
6) Capture names. Get the name and email address from every one of your buyers so you can build a database to promote the next sale!
Tory Johnson is the Workplace Contributor on Good Morning America and the CEO of Women For Hire. Connect with her online at www.womenforhire.com.