SheSpeaks was also hired by Peeled Snacks to solicit feedback about its snack packaging, which was mailed to 2,000 women. After trying the product, these women said they wanted two things: resealable packaging for the two-serving size, as well as single-size serving packs. Consumers got both, and the company got big buzz and very valuable feedback by putting free product in those hands.
To gauge the differences in creating buzz among men and women for a new tech product, BzzAgent sent 10,000 men and women a $250 Logitech universal remote control -- long thought of as a product coveted almost exclusively by men. The campaign busted that myth by finding that women were just as eager and enthusiastic as men to try it and talk about it among their friends.
Another fun way to try new things is through home-based parties among family and friends. When working with big brands to promote a new product, House Party coordinates more than 1,000 parties across the country the same day. You can register to be considered to host such a party, which might focus on candy, snack foods, toys, cars and even new TV shows. Approved hosts receive party packs to entertain their guests, and everyone is encouraged to talk about the experience and share photos from the party, online and off, which creates instant chatter about a new product line.
A few key tips for all three of the categories above:
Even though you're getting free stuff, the big motivation to participate in these programs is really about sharing your opinions -- both among the brands directly, and among your circle of influence. Being the first to try new things at no cost is a bonus.
Never ever pay to participate in these programs. Avoid unsolicited e-mails and pop-up ads that promise big bucks or lots of valuable free stuff. Legitimate companies will never contact you without your permission, nor will they ever ask you to pay a penny to participate -- even the shipping is free.
Register with several sites -- not just one or two -- to increase your chances of being considered for participation. Just because you register doesn't mean you'll be selected. However, the programs we've identified include hundreds of thousands of participants per year, each of whom meets a specific targeted profile among big brands. For example, if you don't have pets, you won't be included in pet food campaigns. If you don't have kids, you won't be asked to weigh in on children's toys.
Tory Johnson is the Workplace Contributor on ABC's "Good Morning America," and the CEO of Women For Hire. Visit her online at www.womenforhire.com.
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