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Commercials That Created Stars

Product Placement Ads Made Them Famous, but Where Are These Commercial Stars Now?

Ben remains optimistic about his future in the entertainment industry.

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John Moschitta Jr.(left) from Fed Ex fame and Ben Curtis, the "Dell Dude," (right) are still cashing in on their commercial celebrity.
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"I've seen the nasty side of the industry, I've seen the great side, I've seen what's possible, and that has kept me driven ever since then, because I had a taste and I know that wasn't even a smidgen of what anyone has seen of my work and so that just keeps me going", he stated.

Click here to check out Curtis' Web site.

For John Moschitta Jr., another commercial celebrity, it was his mouth that kept him going professionally for more than thirty years. He starred in commercials for FedEx, as well as MicroMachines, and is remembered for his turn as "Terrible Testaverde" on "Saved by the Bell." Moschitta realized early on that he could stir attention with his unique gift of gab.

"I taught myself how to do it when I was 12, I was told to shut up, no one cared about it, and then all of a sudden someone decided to pay me money for it," Moschitta said. "You know you never know what's going to catch on, and I just haven't stopped working since."

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These days, television viewers can still catch Moschitta on the small screen doing voiceovers for television programs, including Comedy Central's "Robot Chicken," and "Transformers."

Moschitta is grateful for his success.

"I've worked around the world. I've been invited to the White House, did stuff that the average person doesn't get to do, and it's all because I talk fast," he said.

Ann Turner Cook, perhaps one of the longest running product pitch people, has been the face behind the Gerber baby food since 1927. After an artist sketched her likeness as part of a national competition to find the next face of Gerber, a lifelong partnership with the brand flourished, making Ann's baby face known instantly, worldwide.

Her face may have a few more wrinkles these days, but behind those baby blue eyes remains a unique part of advertising history.

"They used it in advertising until 1931, and by then it was so popular people wanted copies and so forth, they made it the trademark," Cook recalled. "So that's my immortality, I'm a trademark now. They're stuck with me."

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