$600 Super Bowl Seats Could Go for $4,000

Feb. 3, 2007 — -- Two floor tickets for Madonna's summer tour? You could have had them for $8,000.

Tickets to last month's college football championship game? They were selling online for over $1,300.

And then there is the Super Bowl, where tickets with a face value of $600 to $700 are selling for much, much more.

Watch the full report on Sunday on "Good Morning America Weekend Edition."

But don't expect to see legions of ticket scalpers skulking around South Florida's Dolphin Stadium before Sunday's big game. Instead, they'll be on the Internet or, more literally, in their offices or even living rooms.

Amy Stephens, from Georgia, enjoys selling tickets online for the flexibility it allows her -- and the income it brings in.

"[Selling] tickets, right now, is enabling me to stay home with our kids, to save for their college education," Stephens said. "Right now, it's working well for me."

North American ticket re-sales are estimated to be worth $10 billion a year. And although it is legal, some states have stricter laws than others about both selling at the events and the amount of profit that sellers are entitled to make. The Internet has no state lines.

"Ticket reselling is a legitimate and a perfectly legal business," said eBay spokesperson Hani Durzy. "There is no federal law against reselling and it is legal in all 50 states."

This shift in attitude is reflected in the fact that "ticket scalping" now goes by a new, more respectable-sounding name: "the secondary ticket market."

And as for the sky high prices?

"It's really supply and demand," Stephens said. "If it's a commodity a lot of people want to spend money on, the sky's the limit."

Such a demand, in fact, that tickets, says Sean Pate, a spokesman for online ticket sales site Stubhub.com, "will trade up to $3,000 or $4,000."

"This event," he continued, "is unlike any other in the United States."

Such simple economic rules of thumb have encouraged celebrity re-sellers like Barbara Streisand and Faith Hill to capitalize on the opportunities. Both artists have previously auctioned off prized concert tickets to the highest bidders online.