But Womenoimcs is more than a trend spotting treatise. Womenomics does more than marshal the evidence of a historic shift. It chronicles the growing revolution in a very personal way. It shows women how they can capitalize on all of this power, and all of this change, to redefine their own work lives, because this is what most working women are after: Time. Control.
Study after study shows that time is the new currency for women. Money is often secondary. Most women say they want more flexibility at the office and would literally trade money for a day off. Often they are afraid to admit it, but they have had enough of of the 60-hour work weeks, the day-care dash and the vacations that never get taken. But we don't want to quit. We want to work, but on our own terms and in ways that make it possible to find a life as well.
Womenomics is about redefining success — building satisfying careers that don't require an all or nothing lifestyle. Sometimes that means turning down promotions and kicking down the corporate ladder.
This is an issue that now even has a champion in the White House. Michelle Obama admitted on the campaign trail that it's always a struggle, saying, "Constant guilt surrounds working women and mothers no matter what we do. " She's hoping to put a national spotlight on work-life balance, especially as it affects women who have very few economic choices.
We have candid stories from dozens of professional women who have made unusual career decisions. They are heavily engaged in the workplace, but have said some pretty big "Nos" in order to have balance. I even detail my own knee-knocking encounters on this subject — negotiations that have finally led to a good balance for all concerned.
Most of all, Womenomics is, we hope, an empowering and inspirational blueprint for how to get what you want. This is not another thesis about what women can't have, or that we can't have it all. Womenomics opens eyes to a "New All" -- a new way of looking at success and priorities and possibilities — given the seismic shifts going on on the workplace.
By the way — one last fact: when companies give women and employees freedom in an effort to keep them, or because they have to, they get not only loyalty, but higher productivity. Pioneers like Capitol One literally run their companies without any mandatory office time. They made the move for morale reasons but also found a huge uptick in productivity. Best Buy found productivity shot up 40 percent in some cases when it started focusing on results, not face-time -- a pretty nice business kicker.
Womenomics, remember, is all about the bottom line.
Where to See Claire and Katty:
ABC-TV "Good Morning America"
ABC-TV "The View"
PBS-TV "Charlie Rose"
Comedy Central "The Colbert Report"
Air America Radio Interview with Courtney Hazlett
ABC-TV "Good Morning America"
Sirius XM Satellite Radio "Oprah & Friends"
NPR "Diane Rehm Show"
MSNBC-TV "Morning Joe"
CNN "Your Money"
ABC-TV "This Week with George Stephanopolous"
C-SPAN "Close Up"
CNN The Situation Room with Wolf Blitzer
NBC-TV "Chris Matthews Show"
HBO "Real Time with Bill Maher"