The Gap: Inside America's Favorite Stores

Few retail stores are more iconic than the Gap. In 1969, the Gap was a single store in San Francisco trying to sell denim. Now the company has more than 1,000 stores across the United States. To attract customers and boost sales, the Gap begins by concentrating on its front-display window, Marka Hansen, president of the Gap brand at the company's flagship in San Francisco, said. "As you're walking by, I hope when you see this big bold, overt marketing, you say, 'Wow what's that," Hansen...Full Story
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