"We are going to continue to put that message out but we will always do so in a truthful, straight-forward manner. If any of that changes, we have to alter those ads, make sure they remain accurate and continue to promote the sunshine state," Crist said.
The Florida governor will meet with Obama in New Orleans today to ask for additional support.
"It is a beautiful state, we want to do everything we can to continue to protect Florida, make sure that we keep it as clean as humanly possible," Crist said. "Hopefully, this top-hat procedure was successful and will work to slow down the flow."
Suttles said there are nearly 100 skimmers out in the Gulf "attacking" the oil and trying to prevent it from coming ashore.
"We are getting more and more equipment, we have 1,000 responders, in fact a little over 1,000 responders standing by should something hit the beach," Suttles said.
"I don't want it to get to shore but if it does we want to get if off the beach very, very quickly," he said.
Computer models project that the slick could spread around Florida and up the East Coast, ruining hundreds of miles of coastline.
"This is tragic, this is sad, this is literally why we are fighting for our way of life," Louisiana Gov. Bobby Jindal said after seeing an oiled brown pelican Thursday.
"We are not only concerned about this bird, but the future -- this bird was just taken off the national endangered species list and now you see the impact of this oil," he said.
Jindal again pressed for barrier islands to be built along the coast, saying that he is "ordering the dredges to be organized."
"We shouldn't have to see this oil coming into our wetlands," he said. "That's why we are not waiting for BP."
Thursday BP CEO Tony Hayward said his company and the federal government have expanded their efforts to clean up the spill.
"We will be here for a very long time. We recognize that this is just the beginning," he said.
There are now 30,000 workers involved in the effort, Hayward said. Approximately 15,000 workers come from BP and the Coast Guard, while the remainder are either volunteers or National Guard.
On May 27, President Obama said there were 20,000 workers on the job.
Hayward added that 5,000 fishing vessels now are working to clean up oil, also a number higher than in previous reports.
ABC News' Jake Tapper and Bradley Blackburn contributed to this report.