"Save the boobs" is one tag line.
"If men had breasts they'd appreciate them" is another.
"I pledge allegiance to my girls. To my cheechees, to my hooters, to my tatas. And to tell my doctor about any changes I see or feel immediately."
Are these breast cancer awareness PSAs or bits of dialogue from a fraternity comedy?
M.J. Decoteau, founder of Rethink Breast Cancer, says her organization had to find a way to reach young people who believe they're invincible to a disease that, in...Full Story