Tough Guys, Women's Products
Seventy percent of men admit using women's beauty products.
July 28, 2007 — -- Ladies, if your shampoo or scented lotion is disappearing at an alarming rate, the man in your life may be the one to blame.
Metro-sexual men may be the norm these days, and men's grooming products are a multi-billion dollar business -- but sometimes, apparently, those masculine scents and manly products don't do the trick.
Seven out of 10 men admit they use women's beauty products as part of their daily routine, according to a new survey by the men's Web site Grooming Lounge, at groominglounge.com.
"It doesn't matter if it is geared towards women or geared towards men," said Pirooz Sarshar of Grooming Lounge. "If it performs well, they are going to keep on using it."
Even tough guys on the mean streets of New York admitted to indulging in an array of guilty pleasures, from exfoliating scrubs to women's shaving cream.
Men have always been known as visual creatures, so it's no surprise that the number one thing that draws them to a product is the packaging.
"Guys just want to know what a product does for them and how it's going to make their life easier for them," said Michael Gillman of Grooming Lounge. "It is important that it say that on the packaging."
But after packaging, it's all about the scent.
Michael Bonfiglio of the Jo Malone boutique said that certain scents, like Lime Basil Mandarin, are particularly popular with his male clients.
"Men come in all the time to buy this fragrance. We can barely keep it on the shelves," he said.
One lady-like fragrance more popular than Lime Basil Mandarin is the scent of "Secret." More than five million men admit to using the women's deodorant regularly.
Unfortunately, with so many men admitting to using women's products, their "secret" seems to be out.
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