Woods Shows He's Unflappable at Masters

In the original sound bite from "Tiger: The Authorized DVD Collection," distributed by Buena Vista Home Entertainment, Earl Woods, however, does not use Tiger's name. In the original context, Earl was not talking to Woods, but about the golfer's mother Kultida.

In the documentary, Woods compares the personalities of his two parents. His father, he says, is "steely cold, icy, never gets emotional" and his mother is "more fiery, more of an extrovert."

The documentary then cuts to Earl Woods, then 72 and already showing the ravages of prostate cancer, talking about Kultida "Tida" Woods, his Thailand-born wife and Tiger's mother.

Earl's full quote in the film is: "Authoritarian. Yea, Tida is very authoritative. She is very definitive. 'Yes' and 'No.' I am more prone to be inquisitive, to promote discussion. I want to find out what you're thinking was, I want to find out what your feelings are and did you learn anything?"

Earl then adds, "So, we were two different types but we co-existed pretty well."

Early Woods Was Not Speaking to Woods in 2004 Documentary

The commercial is the first new piece of advertising to feature Woods since the golfer went underground last November, taking a leave of absence from golf in the wake of a spiraling sex scandal that cost him many of his biggest sponsors.

Larry D. Woodard, president and CEO of Graham Stanley Advertising and an ABC News.com columnist, worked with Woods when the golfer endorsed Buick at the time the documentary was produced.

Woodard said it was highly unlikely that Woods or his management team would have pitched the idea to Nike, and likely was originated by the ad agency.

"I'm basically a 100 percent sure it was the ad agency going to Tiger with the idea. An endorser doesn't go to the company," Woodard said.

"These things don't happen overnight," Woodard said from Augusta National, where the Masters kicked off today. "They are carefully orchestrated and planned way in advance."

Woodard said the 2004 documentary was part of a large scale effort by the golfer's agency IMG to create a story about Woods.

"I remember when that stuff was being recorded. IMG was building 'the Tiger Story.' They were creating a larger than life character," he said.

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