My name's wreck-it ralph. Reporter: When rich moore needed someone to lead the animation team for "wreck-it ralph" there was only one choice. Mike gabriel. I don't want to be the bad guy anymore.... See More
My name's wreck-it ralph. Reporter: When rich moore needed someone to lead the animation team for "wreck-it ralph" there was only one choice. Mike gabriel. I don't want to be the bad guy anymore. Reporter: What plays out as a sweet story of a video game's metaphmorphosis from bad guy to hero has 190 characters. Unprecedented. Mike was responsible for creating the look of everything that you see on the screen. Reporter: Moore says he needed someone with experience. And a sense of disney history. Animation is as close to the word imageation as you can get. Reporter: He learned from legendary creators, the artists that made memorable magic in the heyday of hand-drawn animated film. He brings that essence to the film. Reporter: But making an animated film is not just drawing cartoon characters. It's crafting the message and the feeling of the film, as well. And just like walt disney and the original animators, studied real deer while prepping for the film, "bambi." Those are real deer. Gabriel and his team traveled the globe, researchering how his characters and backgrounds would look in this imaginary video game world. We wanted to get the truth of what we're creating. Reporter: Gabriel's creativity is well-known in the business. He created the cinderella castle logo you see at the beginning of disney films. ♪ All the colors of the wind ♪ Reporter: He pitched pock han tass with a sketch and a sentence. Now, for this year's professed animated film will live on forever. Every character in this film is there because of mike. Reporter: For "good morning america," chris connelly, abc news, los angeles.
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