Activists Protesting Careerbuilder Chimps

Promoting the site for years, activists want ads pulled over animal cruelty.
3:20 | 01/28/12

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Transcript for Activists Protesting Careerbuilder Chimps
-- -- like champs have been reliable source of laughs from time immemorial one thinks of Ronald Reagan's bedtime for bonds though Clint eastwood's every which way but loose and organ grinder from the eighteen hundred's but now in this new Super Bowl -- for. Career builder dot com featuring jams in creating a serious stuff -- -- is all over. This story all over -- -- they are back those lovable laughable -- that are delighted millions tens of millions of Super Bowl viewers. Over the years but this year animal rights advocates are. Raising their voices in protest against what they say is that dark side of primate performers and TV commercials. And in movies. You won't -- -- and -- than those of us here's a sneak peek at the career builders as you'll see during the upcoming Super Bowl thousands sleepless nights. A career builder dot com. Pretty funny right. Wrong -- some animal rights advocates who are criticizing the ads saying they add to web -- say is rampant abuse and exploitation of chimpanzees. And other primate -- commercials movies and on television. What looks so funny on TV actually has a very serious and very dark side behind it having worked with actors for many years -- actress Angelica Houston is now come out to protest the ads as well it's a subject she's been speaking about. For years. I find it hard to believe that anyone would have to be dragged kicking and screaming into show business. But the next time that you see a chimpanzee in a movie on TV. Are in an -- chances are that's exactly what happened. -- he was sure to market. Chimpanzees and their -- -- brother have long been -- comic relief figures in movies and on television always good for a laugh. But animal rights advocates say what few people realize is how these animals are captured at a very young age and torn away from their mothers -- -- often train through physical and psychological abuse. And when they're not performing -- -- kept penned up in tiny. -- what happens to the animals when they're not on this -- what happens to the animals. How are they trained. In the months prior to that shoot. And where they house after the fact all of these are important questions when it comes to evaluating whether this practice. -- is good for the -- overall. Career builder which -- -- a number of these popular Super Bowl ads said in a statement. During the production of our -- we follow the strictest guidelines to ensure our chimpanzee stars were treated well and not harmed in anyway the American humane association told us they had an observer monitor the film into assured that the champs were well treated. But animal rights advocates say there's no need anymore to take animals from the wild. They can easily be replicated by computer effects as they were in the recent movie rise of the planet of they say animals like these chimpanzees belongs to nature. Not to a 32 spot during a football game. Still career builder says that the show that is their multimillion dollar commercial featuring those channels will go on. But the protesters say that they are making progress in their fight they say they've succeeded -- committing a number of companies to stop using or not use chimpanzees and their ads in the future.

This transcript has been automatically generated and may not be 100% accurate.

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