New Ad Campaign Hopes to Deter Illegal Immigrants

The dramatic U.S. ads will also play in El Salvador, Honduras and Guatemala.
1:57 | 07/03/14

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Transcript for New Ad Campaign Hopes to Deter Illegal Immigrants
other headline, the growing crisis on our border. The new offensive to stop the flow of children coming into this country. You remember the dramatic images this week. The bus carrying so many of the families stopped by angry protesters, told to go around and go back. Jim Avila at the white house with the latest on this. Good morning. Reporter: Good morning, David. The central America moms and kids crossing the border illegally, the department of homeland security is overwhelmed. Today, a new offensive. A TV campaign with commercials on both sides of the border and seen exclusively this morning on "Gma." This morning, the first look at new TV commercials designed to discourage the overwhelming tide of central American children and their mothers crossing the Texas border illegally. Dramatic stories, made in telenovella fashion to be played here in the United States, and in Salvador, Honduras and Guatemala. Showing a young teen saying good-bye to his mother and father, and heading to America. Only to be found a victim of a dangerous journey. At a press conference in the Rio grande valley, the border patrol commissioner personally warned central American parents that the trip north has become more treacherous. If you cross illegally into the United States, you are putting yourself and your children in grave danger. Reporter: The border patrol is also launching radio spots and billboards designed to counterthe notion that the immigrants are getting a free pass in the U.S. Because there are minors or traveling with minors. A tough sell, since the overwhelming number of moms and kids coming across illegally are allowed, within days, to take buses to be with family already in the United States. Right now, of course, the kids and moms are released to go anywhere in the U.S. They want. Hopping on buss with just a promise to appear in court. And our sources say, most of them do not.

This transcript has been automatically generated and may not be 100% accurate.

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